My teammate for Brand America (Advertising Campaigns class>working in teams>attempting to rebrand the USA) linked me to this awesome video about the Swedish airport shuttle company Flygbussarna’s “50 cars or 1 coach” campaign. Perhaps the campaign itself is old news (though it wasn’t to me, and I was impressed), but this video asks the question, “can advertising be too effective?” and answers it by analyzing Flygbussarna’s work.
Aside from causing more than a few traffic jams, this campaign seems to have done nothing but good. I think it’s great: an installation piece turned multi-level campaign that is, on top of everything, helping the environment? Duh. I’ll let you check it out for yourselves, though:
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